Ways To Become A First Rate Public & Government Access TV Station
CMTV Mission
1. “To build and strengthen community through digital media”
2. CMTV is to furnish non-profit and non-commercial broadcast services, and to provide programming to diverse communities and unserved or underserved groups.
3. CMTV's programming emphasizes non-corporate and neglected perspectives and discussions on important local, national and global issues, reflecting values of peace, social, economic and environmental justice, human rights, democracy, multiculturalism, freedom of expression and social change.
4. CMTV's arts, cultural, and music programming covers a wide spectrum of expression, from traditional to experimental and reflects the diverse cultures it serves.
Programming Type Categories Based On CMTV Mission
For 2010 programs the 1. building and strengthening community category had 24% of the hours and 35% of the times aired. 2. Diverse Community and 3. Issue Programming each had less the 10% of the hours and times aired. These percentages can be improved considerably over this year. 4. Arts continues to be way out of proportion to all other categories - 55% hours, 42% times aired. In fact one program series. Artist Showcase (over 8hours each day) accounted for most of this disproportion. It would be useful to air Diverse Community and Issue programing considerably more hours each day and air Artist Showcase considerably less. There is plenty of diverse and issue programming readily available. CMTV would benefit considerably from more diverse programming.
Series Program Types
The four areas of CMTV’s mission are separated into further Series Program Types - that should have at least 5% of the hours or times aired to be considered for a type. Those with less than 5% can be placed in a more general category with others. Each of the 4 areas should have at least 3 types even if the % is less than 5 percent - to show where positive increases can be made. Each program aired on CMTV is assigned a Series Program Type. These reports are made from this information. There are a few series that need to have their type updated so they don’t fall in the Unassigned Type.
The need for additional hours of programming in Diversity and Issues is even more apparent when the types are viewed. The single series, Artist Showcase, disproportion to all other categories is even more striking.
CMTV has yet, since September, to put up the free programming that comes with the Democracy Now - Free Speech feed. These programs would be very helpful in both the Diverse Communities and Issue areas.
1 Building & Strengthening Community
| 2 Diverse Communities
|
3 Issues
| 4 Arts, Culture, Music, Literature, Stories
|
5 Government
| 6 Unassigned
|
Additional Ways For CMTV To Become A First Rate Public & Government Access TV Station
- Increase the amount of fresh programming aired each week. It has been less than 7% of the past years. There may be requirements that fresh programming be much higher than this. More importantly, considerably more fresh programming - in line with CMTV’s mission - can provide much better viewing opportunities for CMTV’s viewers.
- Put up the additional programming from the Free Speech feed, that has been available since September - and other free programs in the Diverse Community and Issues areas.
- Put up the early morning Democracy Now feed, that has been available since September.
- Create a part time staff position for the daily station programming operations routine tasks - 1.) schedule and enter programs for the next week using the ProTrack application, 2.) Flip programs that are ready to flip (all editing, sound adjustment is complete) and place the programs on the hard drive to go to KSPS - not DVD ingesting for this person - DVDs are not routine and require another skill set, plus they take considerable time that this person can better spend focused on the daily routine tasks 3.) Fill out the ingest for for CMTV and take care of all the other programming book keeping 4.) download programs for broadcast, Only these routine tasks, no phone answering, go for this and that - just simply keep the station broadcasting the programs each and every week. This is a position for someone who enjoys doing the same routine each day - students, work study etc and others who are not able to show up each day simply do not work out. Entry level computer skills are needed for this position - not full Final Cut Pro skills and other film production skills - this is clerical type work. Rob has plenty of better things to do than these routine tasks. It is simply a waste of his time and talents to do this. And if Rob is out or working on other projects the daily station operations are simply neglected - programs submitted are not aired within a week of submission, and it can be weeks before they are aired, poor scheduling choices are made for the weekly programs. When this position is in place considerably better weekly scheduling can be made - providing a much better service to the viewers. Plus Rob will be better able to focus on making good use of his time and talents. Imagine what he can do when freed up from hours each week doing these routine daily operations tasks. When this person is in place and has mastered this routine over a few months - the delivery of program for broadcast can considerably increase the stature of CMTV with the viewing audience.
- Create another part time position, to 1.) ingest DVDs, and 2.) make these and other programs ready to flip using Final Cut Pro. This is for people that want to learn Final Cut Pro, and create programs. Work study, students, people with changing weekly schedules can do this when ever they have time. These functions are separate from the daily operations person and require different skills and interests. Again Rob spends considerable time doing this and it is an utter waste of his time and talents. When this function is being done on a regular basis the amount of fresh programming aired each week can increase considerably.
- Make an in house temporary studio that community members can reserve to produce community shows. Until CMTV has access to a full studio, the current cameras and space can be used by community members to make a program to air as produced live - without significant edits or adjustments. Make this service available a couple times a week to get started. This would be a great way to get more community programming with the current staff and equipment. Advertise this community service and see what comes up. Better yet, seek out diverse and underserved communities to make use of this service.
- Make a basic monthly email newsletter, not a pdf that can cause spam and other hassles. There are people that are interested in what CMTV can do. Use the newsletter to let them know what is going on and what to expect for the coming month. Encourage people to subscribe to the newsletter and provide specific ways people can help with CMTV programming among other things.
- Increase the diversity of Arts programing, especially music.
- It would be good to have a General Managers 2010 Annual CMTV Station Report. This report could speak to viewers about the programming accomplishments in 2010 and more importantly programming expectations for 2011.
- Keep the CMTV mission statement where everyone sees it and understands what CMTV is about. The more people understand what CMTV is about the more viewers and more programmers.
CMTV Mission
1. “To build and strengthen community through digital media”
2. CMTV is to furnish non-profit and non-commercial broadcast services, and to provide programming to diverse communities and unserved or underserved groups.
3. CMTV's programming emphasizes non-corporate and neglected perspectives and discussions on important local, national and global issues, reflecting values of peace, social, economic and environmental justice, human rights, democracy, multiculturalism, freedom of expression and social change.
4. CMTV's arts, cultural, and music programming covers a wide spectrum of expression, from traditional to experimental and reflects the diverse cultures it serves.
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